· Published 21.10.2020 · last updated 21.04.2022

Dear Community,

we have received the information that the Betsson Group with their brands Betsafe, Betsson, NordicBet will leave the UK market.

Please note that we have informed the UKGC that, with immediate effect from 10am on 21/10/20, BML Group Limited has ceased providing gambling services to players located in Great Britain.

BML Group Limited will continue to trade in other jurisdictions, but not in Great Britain. We look forward on retaining our partnership with you on other markets we are still operating in and new ones we will be entering the future.

Players will have time to withdraw any pending money but communication with all the information will be sent to them directly

Betsson has been reducing its business in the UK continuously for the last few years, including closing its UK office at the end of 2018. The Group has to date operated with nine brands, on three different platforms, and under four licences in the UK market. As part of its strategy, Betsson has decided to further consolidate its UK business to focus on growing one single brand (Rizk). This initiative will increase efficiency and have a positive impact on the contribution from its UK business. It will also enable resources to be reallocated for profitable growth in other markets. The other eight brands will be retained in the Group’s portfolio for use in other markets and therefore there will be no need for write-down of goodwill or trademark.

Betsson’s market share in the UK is relatively small with revenues currently representing approximately 3% of the Group’s revenue. The UK regulatory framework has undergone significant changes in the past few years, requiring extensive investments both in technology, regulatory compliance as well as marketing, which is not sustainable with the Group’s current UK setup. Three of the Group’s four licences will therefore be handed back to the UK Gambling Commission (UKGC) with immediate effect. One of these licences was under review with the UKGC.

The eight UK-facing brands under the returned licences will be closed with effect from today with no further deposits or bets accepted. The customers of these brands will be contacted accordingly, all deposits will be repaid, and all outstanding bets will be paid out as winning bets.

This comes for all of us very surprising but it is so as it is.

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