PartyPoker closes a deal with The Thirst Lounge
PartyPoker has signed a deal to become the official sponsor of Twitch streaming channel, “The Thirst Lounge.”
What started life as a simple Twitch streaming platform launched by Bill Perkins in 2016, The Thirst Lounge regularly streams content leaning on a range of areas covering poker, lifestyle, QA and more. The site carries an aspirational narrative, encouraging people to strive for “bigger and better” things in life.
A hedge fund manager by trade turned high stakes poker player, Perkins often participates in streams himself and describes interacting with the audience as one his favourite features of the site.
“The Thirst Lounge 10” forms an extension of the channel and comprises an eclectic network of ten content creators of varied life experience from across Europe and the US, who all enjoy a shared passion for producing quality, poker-related content.
The streaming team
Among the group is Cat “@catrific” Valdes, a prolific streamer and YouTuber new to poker who boasts over 53 million total views, while fellow amateur player, Adam “@AdamScottKlein” Klein uses his fame as “Survivor: Millennials vs. Gen X” winner to raise funds for lung cancer research.
Elsewhere, The Thirst Lounge 10 member Kelly “@the_lllest” Minkin is better known for posting “last woman standing” finishes at both the 2015 and 2018 WSOP Main Events, while Justin “@fattrain” Kelly is no stranger to the camera lens, regularly hosting poker shows “The Cage” and “Stones LIVE”, calling on 15 years of poker experience.
From poker veterans to new-age streamers, each of the ten hosts are empowered to bring their own brand of creativity to The Thirst Lounge and ensure each show remains engaging and unique, attracting a diverse audience demographic.
The partnership with The Thirst Lounge is part of a wider streaming strategy being adopted by partypoker over the coming months, with the site set to make more exciting announcements in the coming days.
Bill Perkins said: “Thanks to partypoker for putting their faith in The Thirst Lounge.
“We work with a fun, outgoing group. It will be a pleasure to watch them grow and develop The Thirst Lounge as well as their own brands.
“I am thrilled that partypoker is “thirsty” to come on board and support this exciting venture with us!”