William Hill becomes the official sports betting partner of NHL
The official representatives of the National Hockey League announced that the league signed a multi-year partnership agreement with William Hill, meaning that William Hill is the official sports betting partner of NHL.
Such appointment allows famous bookmakers to use NHLbrands as well as promotional media in their sportsbook, while the NHL generates marketing revenues from William Hill.
The NHL Commissioner Gary Bettman in his press release speech indicated that this new partnership is a good example of the innovative approach of collaborating with the emerging sports-gaming industry. Moreover, the National Hockey League will continue to work directly with trustworthy stakeholders to cultivate relationships across the sports betting area. In addition, Gary Bettman underlined that collaborating with William Hill, a leader in both the sportsbook and mobile betting marketplace, provides a great opportunity to further developments.
William Hill is now the second official partner of the NHL. In October, they signed a contract with MGM Resorts, a famous American entertainment company.
“Combined with our existing partnerships with the Vegas Golden Knights and New Jersey Devils, we are extremely excited to continue to build our relationship with the NHL,” Joe Asher, CEO of William Hill said.
According to a report from an American Gaming Association, the NHL is increasing their revenue by $216 million annually thanks to legal sports betting.